A problem statement and basic pricing information are also good candidates for inclusion.Īt the end of the day, your business proposal should contain a combination of both custom and boilerplate information. You could include testimonials and a small portfolio of your previous work in order to build trust. No matter your deliverable, your business proposal should help you cross the threshold between marketing and sales. Sales and marketing proposals are highly flexible and their contents depend on the complexity of the project.Ī web design or graphic design proposal might not be as complex a construction proposal for a new building, which might need to include an extensive roadmap and production timeframe in order to meet the minimum requirements of the bid.
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